Trendy backpacks

Stylish backpacks

At KEUS, we offer a selection of stylish backpacks that never go out of fashion. We’ve carefully curated the finest brands – from under-the-radar labels in the US, Australia, and Poland like Blahol, Braasi Industry, and Mission Workshop, to renowned names such as Rains, Sandqvist, and Chrome Industries. Whether you're looking for a rare gem that stands out or a trusted classic, our collection blends originality with timeless appeal. And with free delivery on our online store, finding your next favourite backpack has never been easier.

Choosing a stylish, durable, and eco-friendly backpack

A stylish backpack doesn’t mean a low-quality one that will give up on you by next winter or summer. Like that good old canvas tote bag we’re still so fond of – us too. You can choose to invest in a quality backpack made by a brand that’s mindful of environmental issues. So go for a design-forward backpack crafted responsibly and durably, using strong and technical materials (leather, Cordura, Ripstop, HT500…). To offer ethical backpacks, many brands have obtained certifications (Leather Working Group, B Corp, etc.) or are members of collectives (Fair Wear Foundation, My Climate…) whose aim is to promote responsible, sustainable, and ethical production. One example? The Danish brand Rains has embraced an eco-conscious approach by using as much recycled polyester from plastic bottles as possible in the production of its backpacks. Committed to animal welfare and an official PETA partner, Berlin-based brand Ucon Acrobatics offers quality, vegan backpacks, products, and accessories.

Which colour should you choose for your stylish backpack?

Yellow, green, neon, black or sky blue – which colour should you go for when picking a stylish backpack? The choice is yours, but it’s worth opting for shades you genuinely like and will still enjoy wearing in 5, 10 or even 15 years. Choose a trendy backpack that suits your current style but can also adapt to your future self. Truth be told, black is always a safe bet. A full black stylish backpack is a timeless essential you can wear every day, regardless of your look or outfit. It’s also a colour you’re less likely to grow tired of compared to bolder tones. All the brands at KEUS have understood this well, which is why they offer most of their signature men’s, women’s and unisex models in black. Think of the black version of the Sandqvist Bernt backpack, or the Backpack and Rolltop from Rains.
If you’ve always loved wearing colour, then go for a colourful stylish backpack. Brands like Topo Designs, Sandqvist, Rains and Ucon Acrobatics offer a wide range of colour options (including black!) for women, men – and raccoons (not yet). For a colourful, contemporary, and minimalist design, go for a timeless Rains model. If you’re into that vintage hiking vibe à la Wes Anderson, choose a backpack from Topo Designs.

A stylish yet functional backpack for work, travel, cycling...

Buying a stylish backpack (or even a totally outdated one) deserves a bit of thought. While the look of your backpack matters, it also needs to be practical and suited to your needs. Do you need a backpack for travel? For work or cycling? What will you be carrying – a laptop, a graphic tablet, a backgammon board? Choose your backpack based on how you plan to use it. Go for a versatile model – ideally one with a dedicated laptop compartment. That’s our advice, by the way. It’ll let you use the same bag for everyday life, work, studying, or even pretending to be busy. A solid 2-in-1 backpack, really.

As for size, we tend to say Bigger is Better. We’re talking about backpacks here – don’t get the wrong idea. Why go for a larger volume? Because it’s more versatile and can adapt to more situations. The ideal option? A messenger-style backpack with a rolltop closure – you gain a few extra litres when it’s fully unrolled. Another good choice: a backpack with compression straps to adjust its capacity based on what you’re carrying. Choose a trendy backpack with outer pockets and inner compartments to keep things organised. And ideally, go for a waterproof backpack – because the weather, like fashion, is cyclical. It’s the price of peace of mind.

Looking for a photo backpack that’s as practical as it is stylish? Check out WANDRD or Mission Workshop. Many brands now offer stylish cycling backpacks too – for strong references, take a look at Chrome Industries, Blahol, North Street or Inside Line Equipment.

Buying a stylish backpack under £100: yes, it’s possible

Buying a backpack is still an investment. Peace of mind – and years of reliable use – come at a cost. That said, it’s now entirely possible to find a stylish, functional backpack made from quality, durable materials for under £100. And we’re not talking about those ever-present (but admittedly effective) Herschel or Fjällräven bags. Rains offers several models under £100, including the Backpack (classic and mini versions), the Rucksack, and the Rolltop. You’ll also find a selection of iconic backpacks from Ucon Acrobatics in various colours or in black – such as the Hajo (Stealth, Seal, Lotus...) or the Jasper (Mini Lotus, Original, Stealth…) – all for under 100 quid.

In short: you can absolutely get a stylish backpack that’s also timeless. And what is a trend, anyway? Fashion always comes back around. Sure, we’re not quite ready for the mullet comeback or the spiky Eastpak straps, but as the “young olds” say: “you’ve got to move with the times.” Who knows – flared jeans might be the trend of 2054.

On the KEUS online store, some stylish backpacks from major brands like Rains, Topo Designs or Sandqvist are occasionally on offer. To make sure you don’t miss out, sign up to the newsletter or follow us on Instagram. Delivery is free and made within 48 hours. Instead of using a price comparison site, feel free to ask us directly via chat!

Also discover our:

  • messenger backpacks

  • made in France backpacks

  • military-style backpacks

  • urban backpacks for men and women

  • waterproof backpacks

  • ethical backpacks

  • laptop backpacks

  • city backpacks

  • American-style backpacks