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Hi everyone! I hope you're doing well. We are on fire at Keus and you know what? I have a little secret to tell you... I was recently at the Sandqvist premises where I was presented with their next collection. And frankly I am, once again, completely under the spell. As you know, at Keus we are always looking for little nuggets, rare commodities... well this article will be no exception to the rule: let me present to you exclusively some of the Sandqvist backpacks which will not be released until early 2021. Unless you are Rick & Morty and that you come back from the future, know that you will be among the first IN THE WORLD to see the following photos... For this next collection, Sandqvist is moving up a gear in terms of ecology (and yes, one more) since firstly, they have decided to abandon over 99% of their leather goods (there will only be a few straps and other leather accessories left) and secondly, i can tell you that they have not skimped on the use of cotton organic or recycled polyester. Among the bestsellers, no major changes, but colors that evolve. Note in particular that the Bernt backpack will be released in several new colors, including an orange and a black/grey. Super beautiful, right?
Same for the Ilon backpack (right opposite), which will come out in sand, off-white and brown colors. These new colors do not come out of a magician's hat, they are consistent with the values of the Swedish brand and echo their objective of manufacturing increasingly eco-responsible and sustainable products. It is because they use recycled polyester that the colors of their backpacks are not as bright as elsewhere. According to Jacob Spansk, design boss of Sandqvist: “Our inspiration comes from our roots, the Swedish forest, lakes, marshes and mountains. This year we have expanded our base color range to spice it up with two new shades. Summer in Sweden is a mix of playful lightness, warmth and joy and we wanted the collection to reflect that.” On the program, therefore, on Bernt, Ilon & Harald, several color variations and always the use of a Cordura® EcoMade (= ecological fabric AND resistant to friction), which is not made to displease us. Attention, technical details to follow, if you are bored you can just look at the images, your body will thank you. #dopamine
In the “Aerial” range, several changes: first, there are metal YKK zip sliders. Still just as flexible (the zipper remains YKK Vislon®) and easy to open (especially with those large zippers), but it shines a little more on the pockets. On some models, the zigzag seams called "bartaks" change to yellow or orange and the plastic buckles are replaced by metal buckles. You may have observed this trend with other brands like me. It started with the use of Austrialpin buckles at Mission Workshop and others. There, we are on a much lighter and less technical loop (we will not go skydiving with a Verner backpack, anyway). On the latter (in photo opposite), Sandqvist has kept the architecture of the bag as we know and appreciate it: two side pockets and a separate compartment in the bottom. The Aerial range will be embellished with a new color: olive green. The fabric used in the design of the bags in this range (Algot, Verner backpacks, etc.) remains a 100% recycled 1680 denier polyester known as “ballistic”, which is also highly resistant to abrasion. On the olive-colored models, the strap changes to blue (night blue) (O.K. I just made that word up). The Zack travel bag becomes the “Zeke”: more compact and lighter (26 liters instead of 41). No photo of him/her in this article (have to keep a little surprise).
On the “waterproof” range, two major changes. 1 / You won't see it by their appearance, but it's nice to know: the fabric now used is 100% recycled polyester coated with polyurethane (PU). Well, organic PU does not exist yet, but by proceeding in this way, Sandqvist still reduces the ecological impact of these products. 2/ The straps are retro-reflective = guaranteed wow effect. On my photos, you don't really realize it, but at night, on a bike, in the smoke of a stinky diesel, it really makes the difference. Are concerned by these updates the Ruben backpack and two new models, the Konrad backpack and the Atle backpack (just after the Ruben on the following photos). The Konrad is a rolltop backpack with a vertical pocket with a zip on the front and a compartment for a 13-inch computer. It will exist in plain black, olive green, off-white, navy blue AND, in tri-color: olive green + off-white + black (as in my photo). Here again, Sandqvist is demonstrating “ecological inventiveness” since these three-color versions will be made from fabric scraps. For the Atle backpack, we are more frankly on a totepack. It also has a 13-inch laptop compartment and a zipped pocket on the front. Finally, another new model is appearing: the Kaj backpack (in black and yellow in the photos below), an ultra-minimalist 13-litre rolltop backpack, made of 65% organic cotton and 35% recycled polyester. WE love. And you?
Here are the latest exclusives! I hope you enjoyed this article, do not hesitate to write to us at contact@keus-store.com or directly on our Live Chat to discuss it with us. Do not hesitate to tell us if you want us to put a model aside. We are here for that ? I take this opportunity to thank the entire Sandqvist team for their trust and their commitments. For our part, we are delighted to be able to work with brands that think about our future before their wallet. Be well and stay covered! Thomas. Find all the models of the Sandqvist brand in our shop. Photos opposite: the Bernt Lightweight backpack and the Roger Lightweight backpack in new colors, available for sale in March 2021.